The sentence read: “The word fascinate is one of the oldest in the written language and it comes from the Old Latin fascare , which means to bewitch or hold captive so that your listener will be powerless to resist. I was like, "This is so cool and dark." I remember I looked up and looked up into the air. I thought to myself, “I never thought fascination was any different from being attention grabbing or being interesting.” I looked deep and found that neurological fascination is a state of most intense focus. That when your brain is in a state of fascination, neurologically on an MRI, it looks like you're falling in love. Your barriers have fallen. You stop being skeptical. You start wanting to connect. You start to be more open to it.
Advertising Continue reading below I fax list thought from a because when we pay attention to something, whether we write content that people want to read or we fascinate Google's algorithm for us sure to attract attention. our research, fascination is qualitatively different. Over the past ten years, I've looked at the science behind it all and looked at it from a marketing perspective. I measured nearly a million people to find what makes a brand, idea or message compelling. When we talk about it today, I want to come back to this definition that I described at the beginning. This fascination is the brain's most intense state of concentration. That when you fascinate someone, you send it. You hypnotize them.
You bewitch them, so it is impossible to resist. The return on investment of fascination We did a national study in which we measured the ROI of fascination. In other words, how much does it actually add to the value of a brand if the brand is compelling? We've found that compelling brands can charge up to 400% more for the same product than an uninspiring brand. Let's say you are selling a commodity. You sell bottled water, salt or search engine content. If what you are selling can be compared very closely to others in your category, then you need to compete on the basis of price. It is a very difficult position. If you can find a way to make your brand compelling, in other words, grab people's attention so they can't stop thinking about you, talking about you, following you, or posting about you. of you, then you have a huge competitive advantage in a crowded market.