The launch of the product is relatively quiet, and there are few related reports on the Internet, but some clues were found on 36kr "The short video of "Yintu" backed by Tencent Music, can it use the copyright advantage to check and balance Douyin? ", the core information of the article includes: "Yintu" should belong to the music short video application launched by TME; The advantage of Yintu, which is backed by TME, is that the former has 800 million users and countless high-quality music copyrights; Most importantly, check and balance Douyin. After all, I am not a professional PM, and the exploration of the product background ends here, let's get down to business.
This article is an evaluation of the overall interaction business email list and experience of "Sound Rabbit". After one pass, the overall feeling is that this is a product that lacks "sincerity". Without further ado, let's start the text. Information Architecture According to tradition, first look at the structure of the product in the picture above, and it is clear at a glance. (Sound Rabbit Information Architecture) As can be seen from the figure, the structure of the entire product is relatively lightweight, and it is not as generalized as the popular short video products on the market. Both the structure and the content inside are relatively simple or even rudimentary.
Although the definition is short music videos, mainly to make music-related video blockbusters, that is, to further subdivide the scene, this design still seems a bit rudimentary now. 1. Login page (login page) After opening the application, first enter the login page, and users need to log in to see the internal content. This logic is very different from the normal short video products that give priority to the recommended waterfall content after entry. From the start-up stage, it has not been handled in the way of "orthodox" short videos, and users are retained by recommending high-quality content. Requires the user to log in first. The priority of the visible account is higher than the recommended content,